In an unusual and significant deal in the world of Swedish design, Norrstigen, as the new majority owner alongside H&SP, has acquired Bruno Mathsson International AB, thereby taking over one of Sweden’s most influential design legacies.

Bruno Mathsson’s iconic designs and the production of his furniture have been firmly rooted in Småland since the 1930s, where every piece of furniture is still crafted according to the principles that defined Mathsson’s original vision. In an industry where the pace of change is rapid, this continuity has become a central part of the brand’s identity.

The deal also marks the end of an important chapter in the company’s ownership history. Henry Thelander began working for Bruno Mathsson in 1948 and eventually came to act as his right-hand man. Henry Thelander eventually became the owner of the companies and devoted his life to managing and developing Bruno Mathsson’s legacy. His sons, Bo Thelander and Dan Thelander, took over the reins in the 1990s. After more than 40 years of dedication, it is now time to hand over the reins to new owners.

“It has been a privilege to manage Bruno Mathsson’s legacy. Handing it over to new owners now feels both natural and reassuring, as we can see that they understand both the value and the responsibility that comes with this part of Sweden’s cultural heritage,” say Bo Thelander and Dan Thelander.

With H&SP and Norrstigen, a new phase is now beginning. The focus is on strengthening the brand’s international position, developing its digital presence and deepening its relationship with a new generation of design enthusiasts – without compromising on quality, heritage or craftsmanship.

”Bruno Mathsson har en unik ställning i svensk designhistoria. För oss handlar det om att förvalta ett betydelsefullt arv med respekt och långsiktighet. Tillsammans med bolagets ledning vill vi skapa de bästa förutsättningarna för att dessa möbelikoner ska fortsätta vara relevanta i många generationer framöver.” säger Hampus Hellermark, medgrundare på Norrstigen.

“Our craftsmanship remains in Småland, and it is from there that we are now building on our legacy – with great humility towards our heritage and a strong vision for the future,” says the new CEO, Thomas Hagström. He and the incoming marketing director, Marcus San Pedro, will become owners alongside Norrstigen.

At a time when design heritage is often reinterpreted rather than preserved, the acquisition of Bruno Mathsson’s legacy stands as a rare example of continuity – where the next chapter does not rewrite history, but builds upon it.

About H&SP
H&SP är ett entreprenörsdrivet ägarbolag grundat av Thomas Hagström och Marcus San Pedro. Läs mer på www.hosp.se

About Norrstigen
Norrstigen is an investment firm that helps timeless Nordic companies write their next chapter by managing and revitalising them through technology, long-term capital and active engagement. Find out more at www.norrstigen.com